Internet Marketing Tips & Techniques

Effective Web Copywriting – Why Does It Matter?

As any seasoned marketing pro can tell you, attracting internet users, Google searchers, and potential customers to your company’s website is only half the battle.  Once users have arrived at your site, they need to be given a reason to stay. Obviously, searchers are initially inclined to stick around if the visual aesthetic of the site is appealing, but just as important as the site’s design is the site’s content.  All text should be coherent, concise, and, most importantly appropriate to the “feel” of your business.  Effective web copywriting matches the tone of the web text to the tone of the business itself.  Thus, if your product calls for seriousness, the text on your site should reflect this; if your product calls for quick-witted humor, the text on your site should reflect this, too.

Cast A Wider Net: The Importance of SEO Web Design

In addition to building an aesthetically pleasing, well-written website, you most certainly must design your site with the concept of search engine optimization in mind.  Most design firms now are more than familiar with SEO web design and the benefits it can offer clients.  True, effective SEO web design is an art that requires following a fairly defined path of website development that includes valuable reader content, properly design pages, prominently placed keyword search terms throughout.

Selecting The Appropriate Web Designer & Web Copywriter

When looking for the right marketing company to get your business noticed on the web, be sure to check that the company employs at least one in-house web designer and one in-house web copywriter.  The right designer and copywriter(s) can make all of the difference in the world when it comes to building and bolstering your site’s attractiveness and ability to attract in the first place.  If you are hiring an independent designer an copywriter, make sure each has a reasonable amount of varied experience in the field.  That is, you are most certainly better off selecting a team of experts that knows how to build and manage sites for all types of businesses.

So…What Is Organic SEO?

As defined by our friends at Wikipedia, organic SEO (search engine optimization) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (organic) or un-paid search results as opposed to paid inclusion.  If you’re lost at this point, let’s look at an example.  Organic SEO is hands-down the cheapest way to direct internet users to your website, and this can be accomplished via several different strategies.  In addition, web users are far more apt to click on a website because it appeared as a top-ranking search result than they would be to click on a paid ad.  After all, any company can purchase an ad on Google, but if the same company appears as the #1 search return, it appears far more credible.

Confused? Let’s Talk Organic Optimization!

If you’re lost at this point, don’t fret.  Let’s look at an example of organic optimization in action.  First of all, SEO revolves around the principle that the actual text (words) in a hyperlink will allow search engines (like Google, Bing, Yahoo, etc.) to associate that particular word or phrase with your company’s website.  Why does this matter? Well, the more “association” you have, the higher your search engine ranking will be.  If you own an operate a nail salon in, say, Pasadena, California, it would be to your benefit if your business’s website comes up at the top of the results page for a Google search of “Pasadena nail salon.”  How do you make this happen, you ask?  The answer is to put out as much content on the web -via blogs, links, etc.- containing these search terms.

More On SEO Content…

As previously touched upon, one of the most successful means of search engine optimization is to establish a blog or a series of blogs that can stand separately from your website.  This form of SEO content is successful not only because people actually read blogs, but because blogs provide ample opportunity for keyword insertion.  If we go back to our nail salon example, one single blog could contain several relevant keywords in hyperlinks (linking back to your company’s website, of course), all of which encourage search engines to associate those keywords with you!  SEO works…so let it work for you.