The Very Basics Of Organic SEO & Organic Optimization
So…What Is Organic SEO?organic-seo.png)
As defined by our friends at Wikipedia, organic SEO (search engine optimization) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (organic) or un-paid search results as opposed to paid inclusion. If you’re lost at this point, let’s look at an example. Organic SEO is hands-down the cheapest way to direct internet users to your website, and this can be accomplished via several different strategies. In addition, web users are far more apt to click on a website because it appeared as a top-ranking search result than they would be to click on a paid ad. After all, any company can purchase an ad on Google, but if the same company appears as the #1 search return, it appears far more credible.
Confused? Let’s Talk Organic Optimization!
If you’re lost at this point, don’t fret. Let’s look at an example of organic optimization in action. First of all, SEO revolves around the principle that the actual text (words) in a hyperlink will allow search engines (like Google, Bing, Yahoo, etc.) to associate that particular word or phrase with your company’s website. Why does this matter? Well, the more “association” you have, the higher your search engine ranking will be. If you own an operate a nail salon in, say, Pasadena, California, it would be to your benefit if your business’s website comes up at the top of the results page for a Google search of “Pasadena nail salon.” How do you make this happen, you ask? The answer is to put out as much content on the web -via blogs, links, etc.- containing these search terms.
More On SEO Content…
As previously touched upon, one of the most successful means of search engine optimization is to establish a blog or a series of blogs that can stand separately from your website. This form of SEO content is successful not only because people actually read blogs, but because blogs provide ample opportunity for keyword insertion. If we go back to our nail salon example, one single blog could contain several relevant keywords in hyperlinks (linking back to your company’s website, of course), all of which encourage search engines to associate those keywords with you! SEO works…so let it work for you.
